You’re ready to relocate your business. Where do you begin? Many site selection firms seek out basic demographic and industry data online before contacting localities for information on business incentives, real estate credits and job training assistance.
Alex Metzger is president of Next Move Group, a site selection and incentives negotiation firm that helps companies expand in their current space or relocate to new locations. The company specializes in making sure clients make the best use of state and local incentives.
“Demographic data is very important when we go through our initial search process,” says Metzger. “The first thing we look at is labor shed and workforce information. The easier we can access this info, the better. With today’s technology, we often know if a community will work or not for a client before we ever reach out to the community.”
Parsing data on localities and properties used to be a time-consuming process for site selectors – but Henrico is making it much easier.
HenricoProperties.com – a “Welcome Mat” for Business
HenricoProperties.com is a new site managed by the Henrico County Economic Development Authority (HEDA) that offers site selectors a comprehensive snapshot of available properties, as well as demographic data and GIS mapping for the county. The website is powered by a new site selection and analysis tool designed by GIS Planning, Inc., called ZoomProspector.
"Henrico County's new online site selection tool is a critical way for the county to lay out a 'welcome mat' for businesses," explains Anatalio Ubalde, CEO and co-founder of GIS Planning and creator of the ZoomProspector software. "It’s available 24/7, it’s free, and it’s a great tool to help businesses find strategic locations. Since nearly all initial site selection screening is conducted online, the new system will help businesses instantly gather information they need to make investment decisions in Henrico County.”
Next Move’s Alex Metzger says he’s seen firsthand how easy it can be to find data for localities that make use of this new tool. “Just last month, a Fortune 500 company we work for asked us to do an initial search of some Ontario, Canada, markets,” he explains. “Two of the eight communities had ZoomProspector software on their websites, which was a lifesaver. All the data we needed was one click away and instantly accessible. The other communities required a week of back-and-forth with the local ED organizations. They were very helpful in getting us the information we needed, but it was nothing compared to the instant information provided by GIS and the ZoomProspector software.”
“Two of the eight communities [we researched] had ZoomProspector software on their websites, which was a lifesaver. All the data we needed was one click away and instantly accessible. The other communities required a week of back-and-forth with the local ED organizations.” - Alex Metzger, Next Move Group
With the help of ZoomProspector software, HenricoProperties.com offers an intuitive search format that allows users to gather comprehensive demographic data along with information about available sites and properties, communities and businesses. Data is pulled from reliable, up-to-date, trusted public and private sources and can be mapped and presented in exportable charts, graphs and other easy-to-read formats.
Looking for detailed wage, consumer spending or labor force stats? You’ll find it on HenricoProperties.com. Search for businesses by industry name. Then layer on business corridor and Enterprise Zone information, drill down to detailed building or property information, and even search for specific spaces by square footage. The web pages are all fully featured, and the site is fully optimized for use on mobile devices.
All of this functionality will make HenricoProperties.com a valuable supplement to HEDA’s current site, Henrico.com, and allow visitors to both websites to access more detailed, real-time data on available properties and the county itself. Users looking to relocate employees can choose an area and learn more about the surrounding housing market – or find out how local consumers are spending their money. There's even a tool that allows users to compare properties they're interested in.
“The site selection process is full of complexities and nuances, and our aim with HenricoProperties.com is to help simplify that process. A community that isn't putting their key data about labor force, local businesses or infrastructure online may lose prospective investors without ever knowing they were even in the running.” - Gary McLaren, Executive Director, HEDA
Helping Henrico Help Businesses
Henrico County is currently the only locality in Central Virginia to offer this type of tool to those looking to do business in the county. Investing in software like ZoomProspector and making accurate, comprehensive information easily accessible to potential investors is vitally important to the HEDA in its efforts to help businesses grow.
Gary McLaren, Executive Director, HEDA, explains: “The site selection process is full of complexities and nuances, and our aim with HenricoProperties.com is to help simplify that process. A community that isn't putting their key data about labor force, local businesses or infrastructure online may lose prospective investors without ever knowing they were even in the running.”
Henrico County offers a wide variety of competitive business incentives and has an abundance of conveniently located, wonderfully appointed properties available. In Henrico, businesses find an ample supply of employees with a wide range of skills who are ready to work for new and expanding companies. Whether you’re new to the area or looking to grow your existing business, start your search at HenricoProperties.com today and take advantage of tools that will make your search faster and easier.